This is the big one. Your competitor just published a product demo or launch video. Instead of watching the whole thing and taking notes, you paste it into Claude and ask targeted questions.
Try these prompts:
/watch <https://youtube.com/[competitor-demo-url]> What features do they lead with in the first 60 seconds? What do they show on screen vs. what they say out loud?
/watch <https://youtube.com/[competitor-demo-url]> Where in this demo do they handle objections? What specific concerns are they preemptively addressing?
/watch <https://youtube.com/[competitor-demo-url]> What do they position as their key differentiator? How do they frame it visually — what's on screen when they make the claim?
Why the objection one matters: When a competitor spends 90 seconds in a demo addressing a specific concern nobody asked about — they're hearing that objection on every sales call. That tells you exactly where they're losing deals. Free intel.
Your prospect gave a talk at a conference. Or appeared on a podcast. Or did a webinar. You don't have 40 minutes to watch it before your call at 2 PM.
Try these prompts:
/watch <https://youtube.com/[prospect-talk-url]> What are the top 3 priorities this person mentions? What exact language do they use to describe their challenges?
/watch <https://youtube.com/[prospect-podcast-url]> What pain points does this person bring up? Pull their exact phrasing so I can mirror it in outreach.
/watch <https://youtube.com/[prospect-webinar-url]> What tools or solutions does this person mention they're currently using? What are they unhappy with?
Why this matters: You walk into the call quoting their own language back to them. They said "we're drowning in manual follow-ups" in a podcast 3 months ago — and now your first message references exactly that. That's how you stand out from the 47 other cold emails they got today.
Don't just watch one video. Feed Claude 5–10 competitor demos back to back and ask it to find patterns.
Try this prompt:
/watch <https://youtube.com/[competitor-1-demo]> Analyze this demo. What features do they lead with? What objections do they handle? What's their core positioning claim?
Then in the same conversation:
/watch <https://youtube.com/[competitor-2-demo]> Same analysis. Compare with the previous one.