The full system from a team that goes viral on LinkedIn every week.
Three layers. All three need to work or the post dies.
LinkedIn shows 2 to 3 lines before the fold. If those lines don't earn the click, your post doesn't exist.
The 5 hook patterns that consistently drive 300+ comments for us:
The specific number. "My team gets 500+ comments on our posts. Every single week." Vague claims get scrolled past. Specific numbers make people want to know how.
The compressed container. "I put everything we know into one Notion doc." The contrast between "everything" and "one doc" is what creates tension.
The credibility stack. Lead with a result before you teach. "My team goes viral every week. Here's the system." You earned the right to teach because you showed proof first.
The contrarian opener. "Most LinkedIn advice is useless. Here's what actually works." People either agree and want validation or disagree and want to argue. Both drive comments.
The relatable frustration. "I spent 12 months posting into the void before I figured this out." Hooks people who are living that experience right now.
Pick one per post. Commit to it fully.
Each bullet should create a knowledge gap. The reader thinks "I know roughly what this is about but I need the details." That gap drives the comment.
Rules: