What this does

Builds a 30-day content calendar based on real engagement data from your niche — not guesswork, not trends pages, not what some guru told you to post about.

The strategist analyzes your ICP, studies what's currently getting traction in your space, and maps content topics to the stages of the buyer journey that actually matter for pipeline.

Prompt 1: ICP content mapping

You are a LinkedIn content strategist. I sell [PRODUCT/SERVICE] to [ICP DESCRIPTION].

Analyze the following about my ICP:
- Their top 3 daily frustrations related to [PROBLEM AREA]
- The LinkedIn content formats they engage with most (polls, carousels, text posts, video)
- The buying triggers that move them from "interested" to "ready to talk"
- The objections they have before purchasing

Then map each frustration, trigger, and objection to a specific content topic I should post about. For each topic, tell me:
- The angle (contrarian, educational, story-based, data-driven)
- The format that fits best
- Where it sits in the buyer journey (awareness, consideration, decision)
- A one-line hook I could use

Output as a table.

Prompt 2: Competitor engagement audit

I want to understand what's working for competitors in my niche on LinkedIn.

Here are 3-5 LinkedIn profiles of people selling to a similar audience:
[PASTE PROFILE URLS OR NAMES]

For each one, analyze:
- Their most common post format
- The hooks that got the most engagement (likes + comments)
- The topics they keep returning to
- What they're doing that I should adapt (not copy)
- What gaps they're leaving that I can fill

Then give me 10 content angles they're NOT covering that my audience would care about, based on my ICP: [ICP DESCRIPTION]

Prompt 3: 30-day content calendar builder

Build me a 30-day LinkedIn content calendar.

Context:
- I sell [PRODUCT/SERVICE] to [ICP]
- My goal this month is [GOAL: leads, awareness, authority, product launch]
- I post [FREQUENCY: daily, 3x/week, 5x/week]
- My strongest content formats are [FORMATS]
- Topics I want to cover: [TOPICS FROM PROMPT 1 OUTPUT]

For each post, include:
- Day number
- Post format (text, carousel, poll, story, data-driven)
- Topic and angle
- One-line hook
- CTA type (comment, DM, link, save)
- Buyer journey stage

Make sure the calendar has variety — no more than 2 posts of the same format back to back. Alternate between educational, story-based, and direct-sell content. End each week with a higher-intent post (giveaway, case study, or direct CTA).

How to get the best output

• Fill in EVERY bracketed field. Vague inputs = vague calendars.
• Run Prompt 1 first, then feed its output into Prompt 3. The calendar is only as good as the ICP mapping.
• Update the competitor list monthly. What worked 60 days ago might already be played out.
• If a post on the calendar doesn't feel right for your voice, swap the angle — keep the topic. The topic is the strategy. The angle is the style.