A lead magnet is a trade. They give you a comment, you give them an asset. Most lead magnets fail because the trade isn't fair: the comment costs more than the magnet is worth.

These 17 prompts fix the trade. Strategy, naming, the tease post, the delivery DM, the nurture sequence, and the actual asset content for the most common formats.

69. Pick the right lead magnet format

What it does: Helps you decide what format your lead magnet should take based on your audience, offer, and content. Most lead magnets fail because the format mismatches the audience.

The prompt:

`You're a lead magnet strategist. I want help picking the right format for my next lead magnet.

About me:

• My ICP: [be specific]
• My core offer (what I sell): [in one line]
• The action I want lead magnet recipients to take next: [book a call, reply to a DM, sign up for X]
• Lead magnets I've made before and how they performed: [list any]
• The amount of effort I'm willing to put in: [hours of build time]

Possible formats to consider:

• Cheat sheet (one-pager)
• Swipe file (templates, examples, scripts)
• Framework PDF (your IP as a framework)
• Audit (you do free analysis of their thing)
• Notion template (interactive doc they duplicate)
• Mini-course (3-5 day email or DM sequence)
• Tool / spreadsheet / calculator
• Live workshop or office hours

Constraints:

• Match format to ICP behavior. Solo operators want fast assets they can apply alone. Agency owners want assets they can show their team.
• Match format to offer friction. Low-touch offer = self-serve magnet. High-touch offer = audit or call-style magnet.
• Don't over-engineer. The best lead magnet is the one I'll actually finish and ship this week.

Output:

1. The top 3 formats for my situation, ranked
2. Why each format fits my ICP and offer
3. The estimated build time for each
4. The one I should pick if I want to ship within 7 days`

Drop this in when: You're stuck between options. Format mismatch kills lead magnets faster than weak content.

70. The lead magnet naming brief

What it does: Generates name options for your lead magnet. The name does most of the conversion work in the comment-gate post; a generic name kills the comment rate.

The prompt:

`You're naming my lead magnet.

About the lead magnet:

• What it is (format and content): [be specific]
• What it helps the reader do: [the outcome]
• My ICP: [who it's for]
• The voice I want: [direct, sassy, confident, weird, professional, etc.]

Constraints:

• The name should be 2-6 words.
• Avoid the words "ultimate," "guide," "complete," "essential," "the X you need." All four flag generic.
• The name should fail the "could anyone in my niche call their lead magnet this?" test. If yes, rewrite.
• A subtitle or one-line descriptor is allowed if the main name is short and abstract.
• Sentence case (most names). Title Case is fine if it reads stronger.

Output:

1. Ten name options across different angles (descriptive, contrarian, numbered, named-thing, weird/surprising)
2. The top 3 ranked for memorability and shareability
3. The strongest pairing of name + subtitle`

Drop this in when: The asset is built or close to built. Don't name a lead magnet before the content is locked; the content might pull the name in a different direction.

71. The tease post (drives the comment)

What it does: Writes the LinkedIn post that promises the lead magnet and asks for a comment trigger. Most tease posts fail because they oversell or list features instead of outcomes.

The prompt:

`You're writing the LinkedIn post that promotes my lead magnet. The reader has to comment a specific keyword to receive it.

About the lead magnet:

• What it is: [the format and content in plain language]
• The specific outcomes inside: [3-6 things they'll get out of using it]
• The comment trigger: [the word they need to comment, e.g., "PROMPT," "AUDIT," "MAGNET"]

About me:

• My ICP: [be specific]
• The voice I want: [direct, slightly sassy, confident]

Constraints:

• Hook line: name the value, not the asset. "I built a 100-prompt pack to generate leads from LinkedIn" beats "Here's my new lead magnet."
• Body: list the specific outcomes inside. Not the features. Six bullets max.
• Don't apologize for promoting. Don't say "shameless plug" or any variant.
• The CTA structure: "Comment [WORD] and I'll DM it to you." Plus a like/repost ask if you want algorithm boost.
• Sentence case. No emojis at start of lines (one or two inline is fine if they earn it). No hashtags. No em dashes.
• Length: 100-180 words. Tease posts that go longer feel like the magnet is hiding more than it actually has.

Output:

1. The full post
2. Two alternative hook lines for A/B testing
3. A short alt-version of the bullet list`

Drop this in when: The lead magnet is built and the comment-DM workflow is set up. Posting this without the workflow ready leads to a backlog of unfilled DMs and dead leads.