A build-it-yourself guide. No AI experience needed. By the end you'll have Claude writing your LinkedIn outreach and SalesRobot sending it, replying for you, and booking demos. Follow the steps in order.

First, the two tools and who does what

Think of this as hiring two people:

• Claude is the writer and thinker. It's a free AI chat you talk to like a person (open it at claude.ai). It decides who to target, writes your messages, and reads replies to tell you what to say. It does not touch LinkedIn itself.
• SalesRobot is the doer. It connects to your LinkedIn, finds the prospects, sends the messages Claude wrote, follows up automatically, and can even reply and book the meeting for you.

Claude writes it. SalesRobot sends it. That's the whole engine.

💡 "Prompt" = the message you type to Claude. Every grey code box below is a prompt. Copy it, paste it into Claude, and swap the [bracketed bits] for your own details. That's all "using AI" means here.

Step 1 — Build your "Outbound Brain" (do this once)

The Outbound Brain is just one document that holds everything Claude needs to know about your business. You paste it in at the start of every chat so Claude never writes generic junk. You're not coding anything — it's a page of notes.

Do this: Open a new Claude chat and paste the prompt below. Answer its questions in plain English. Claude will hand you back a finished Brain document. Save it somewhere you can copy from (a Notion page, a Google Doc).

You're helping me build an "Outbound Brain" — a reference document you'll
use every time you write my LinkedIn outreach. Interview me one question
at a time until you have enough to fill in all of these:

1. ICP (who I sell to): company size, job title, industry, location
2. Offer: what I sell and the main result it gives
3. Positioning: the one sentence that makes me different from competitors
4. Proof: my best results, numbers, or customer names
5. Objections: the top reasons people say no, and how I'd answer each
6. Competitors: who else my buyers consider
7. Best-fit signals: what makes someone a hot lead vs. a waste of time

Ask me the questions, then write the finished Brain as a clean document
I can save and reuse.

Keep the document it gives you. Every later step starts by pasting this Brain in first. When you learn something new (a message that worked, a new objection), add it to the Brain — everything downstream gets better at once.

Step 2 — Connect SalesRobot to LinkedIn (about 2 minutes)

1. Start a free SalesRobot trial — no credit card needed.
2. Add your LinkedIn account when it prompts you. You do not need LinkedIn Premium or Sales Navigator (confirmed here) — a free LinkedIn account works.
3. That's it. SalesRobot now sends as you, through LinkedIn's safe mobile channel.

Full walkthrough: SalesRobot campaign setup docs.